BUSINESS PHILOSOPHY

Information and Communication Technology (ICT) is playing an increasingly strategic role in today’s highly competitive business world. Fundamentally, ICT is strategically used either as primary tools in performing an organization’s business activities and realizing its business goals, or as creative and innovative means of competitive advantage over competitors.

Nevertheless, too often organizations fail to achieve the ultimate potential of ICT due to their overly rational, static, and acontextual view of ICT implementation fundamentals. Aggravating the intricacy, the effectiveness of ICT project executions is also often too constrained by the rapid and discontinuous change that characterizes the new organizational environments. Swift technology advancement, revolutionary convergence, high depreciation, imperative needs for costs reduction, overspill of ICT information, et cetera – all accumulate to further cloud management’s decision making in ICT implementations.

The prevailing ICT implementation paradigm limits itself by its emphasis on ICT systems subjects rather than organizational objectives; focusing on infrastructure before contents or usage; on processes rather than people; imitating others rather than innovating; more than often driven by demand to be perceived as ICT-oriented rather than sincerely based on organizational strategic needs.

Rhythm ICT Division underscores that the focus of an ICT implementation should shift from ‘being reactive’ [that follows the current trend] to ‘being objective.’ Such paradigm may be enabled by leveraging the objective-making capability of sensitive management team upon the divergent interpretations of organizational ICT needs. By underscoring the need for synergy between innovation and creativity of humans and the advanced capabilities of new ICT, Rhythm ICT Division advances current thinking about ICT implementation.

To conceive of ICT implementation merely as computerization seems to rob the concept of all its life. ICT implementation effectiveness resides in its strategic role and not in the system itself. It is how the organization benefits from it that matters.